Offering interactive & social media marketing consulting by appointment only.

The Power of Performance

Tuesday, August 10th, 2010

A mutual friend turned me on to a video presentation by Frederick Townes, CTO of Mashable and founder of W3 Edge, given at Wordcamp in Denmark in May of this year. The message can be summed in one phrase: WordPress is nice, it’s easy, but if your livelihood depends on it, you better get to know how to configure it or your site’s performance will be average to poor.

This is 104 minutes long. Fred’s presentation is complete in 40 minutes, but the Q&A afterward is worth the watch. And the slides offer very, very valuable links to measurement sites, plugins, and code samples. Be sure to download those!

Fred has learned a lot in the 13 years I have known him, much of it driven by a desire to know how to optimize the Web experience. He is well worth following on Twitter and LinkedIn.

Marketing Is Interactive

Friday, April 24th, 2009

This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.
John Ilhan

Why do you think you need Marketing? SRD InterActive is a firm built on the conviction that business needs proper marketing strategy and planning for assured success. That strategy starts with a clear picture of the customer and an equally clear picture of the customer’s needs that the business will meet. Only then can the business develop solutions to take to market.

Once the business knows the customers, their needs, and the solutions to offer, the next challenge is to determine how to offer them. Every delivery method is driven by the demand for the solutions (products or services). If you offer something everyone needs at least three times a week, you really just need some good real estate and a catchy sign to reach your initial revenue goals. But if only a few people in any given population uses what you offer, you must think through your marketing strategy, because there are many, many options.

Here is where SRD InterActive can help you and your business. Your marketing program can and should be your best employee; make it work for you around the clock and around the world! Businesses need to make a proportionately larger audience aware of their offerings if they don’t have big sales teams and marketing budgets. As you work with us to develop your Marketing Strategy, we will help you consider and evaluate your alternatives in traditional and online marketing channels. After we carry your marketing strategy to launch, we will measure its effectiveness and report the return on your investment.

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