Category Archives: Marketing
Friend, Connection, Both?
I have been asked often enough this question that it warrants a public answer. Many people are concerned about what the protocol is for who to friend on Facebook, as opposed to connect with on LinkedIn, often constructing elaborate rationales … Continue reading
What IS Social CRM and Why is it Following Me?
Enter social media, unveiling an astounding propensity for people to—overtly or covertly—inform the world of their interests and needs on their own by commenting, reviewing, clicking, buying, searching, emailing and doing just about anything else on the Web. As Brian Solis accurately summarized it for the Wall Street Journal, “Customers Inspire The Socialization of CRM.” Continue reading
How Valuable is Design on the Web?
Design is the unspoken language of art. Without a sound it can attract or repel. And while most see it as highly subjective—and in fine art it most assuredly is—in “logic products” (hardware, tools, even software interfaces) successful design can approach universal appreciation. Think iPod. Continue reading
What is “The Siteless Web” and how do you use it?
There is a gradual movement toward a Web presence that is not based on one site, but rather distributed content across many aggregators – sites that cater to specific audiences. Continue reading
Twitter: Blinded by the Obvious
Don’t be fooled by looking only at the surface. Twitter search, now lists, and some of the associated tools such as foursquare are changing the way money is made on the Web, customers are served, dialogs with prospects are initiated, and audiences are assembled. Twitter has powerful Google juice and it is up to the wise to tap into it. Continue reading
Content As Conversation Is Valuable
Technology has for the past 20 years been showing us how to do more with what we already do. Today, that technology allows companies to build trust on nothing more than transparency, sharing the thoughts and activities of the company through its staff. Continue reading
Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner’s best allies and customers. Continue reading
Marketing Is Interactive
Marketing strategy starts with a clear picture of the customer and an equally clear picture of the customer’s needs that the business will meet. Continue reading
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