Welcome to SRD InterActive, I am glad you are here! Please consider commenting on any of the posts, I am very interested in your thoughts and perspective. Of course, let me know if you are not able to find what you were looking for. The Contact page has my phone and email. Stephen Dill Owner, SRD InterActive

Everyone is talking about social media! The popular and business press doesn’t just cover it—they have fully embraced it. There is growing evidence that social media does work for professional businesses, but your personal experience makes you question how that happens.

The odds are, as a firm’s CEO or marketing executive, you’re alone when it comes to social media decisions. How much more confidence would you have in your strategy if you had a consultant you could trust to offer smart, sound, responsible guidance on what can be expected? What if you had someone to help you create a plan, sell it to your company, and find the resources—to show you how to manage social media as a new and permanent part of your marketing toolkit? SRD InterActive, working as your personal social media strategist, will help you define outcomes, tools and resources.

Outcomes

What can you realistically expect from social media? Would you like to improve your:

• Lead generation?
• Brand recognition?
• Brand sentiment?
• Perception as a desirable employer?
• Site traffic?
• Customer service?
• Industry community prominence?
• Product development process?

SRD InterActive will work with you to design a strategy that balances your objectives, budget and schedule to achieve your social media marketing goals.

Tools

With hundreds of choices within each of 50+ categories of social media tools, which of them make sense for your company? Where can you afford to invest your resources, and what should you expect for a return on that investment? What can be accomplished in-house and what should be outsourced?

The shear number of possible tools and ways to use them can be overwhelming. Who would want to face such a challenge alone? The benefit of having a reliable and creative sounding board like SRD InterActive is invaluable.

Resources

Working with you to assess the skills and capacity of your team, SRD InterActive will train those who are chosen to participate and assist in building your social media management system.